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Operation Impact: An Informative Public Display And A Call For Safer Driving

Police Share Operation Impact Messages Through Public Displays

Waterloo Region, Ontario – The Waterloo Regional Police Service has been pleased to participate in Operation Impact – a national road safety campaign led by the Canadian Association of Chiefs of Police.

This year’s local campaign offered four public displays throughout Waterloo Region featuring severely damaged vehicles that have been involved in serious collisions.The displays could be viewed publicly at: The Kitchener Auditorium, Cambridge Centre Mall, Wilfrid Laurier University, and the St. Jacobs Farmers Market. 

The displays offered some important information and statistics around the leading causes of deadly crashes. The following messages are affixed to each vehicle.

DISTRACTED DRIVING - Texting and driving means you are four times more likely to get into a serious crash with injuries.

AGGRESSIVE DRIVING - Over 40% of speeding drivers involved in fatal crashes were only 16 to 24 years old.

SEATBELTS - Seatbelts save about 1,000 lives a year in Canada. If you choose not to wear a seatbelt you are increasing your likelihood of serious injury or death.  

IMPAIRED DRIVING -  On average, four Canadians are killed every day due to impairment-related crashes. 

This campaign is a police initiative designed to change the behaviours that put drivers, passengers and other road users most at risk.

Waterloo Region is also home to Oktoberfest. So as we prepared to welcome thousands of visitors to the Region, the community was invited to participate in the #SkipaRIDEwithus social media campaign. The campaign was a word-play and meant to educate motorists on the dangers of drinking and driving and encourage them to #SkipaRIDEwithus by arranging for a designated driver or another safe form of transportation.

As in other years, Oktoberfest Policing Unit was on patrol at Festhalls. This unit is comprised of officers dedicated to enhancing public safety and providing a proactive and enhanced police presence.  R.I.D.E. programs were set up throughout the week and encouraged people to call 9-1-1 if they suspect a driver is impaired.

With distracted driving becoming more and more of a fatal issue, Operation Impact has been an effective way of reminding residents and drivers how fragile life can be if we don't adopt safe driving habits.

WRPS would like to recognize S&V Delta Towing and Active Towing and Recovery for supporting this important program.

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